Series: Hyper-personalizing the buying journey: an analysis of strategies employed by leading e-commerce companies

Understand how to make every customer experience unique, for every retail segment. 

The growth in e-commerce has led to an increase in consumer maturity. People now expect a high quality online shopping experience and customers want to be understood when they shop : 73% of consumers want a more personalized experience [1]. Hyper-personalizing the shopping experience is a key to customer satisfaction and loyalty. Indeed, customers make purchases three times more often when they have a positive personalized experience[2].

It’s time for online shopping to provide a more personal and human experience for every customer.

This 8-episode blog series explores the main challenges of hyper-personalization for different types of purchases: recurring, impulse, and considered. For each type, we will present concrete examples of hyper-personalized journeys implemented by the world’s leading e-commerce players, as well as their impact on the end consumer and the performance of online stores. We will then examine the evolution of personalization approaches, the technologies involved, and the different display methods that allow you to hyper-personalize your shopping journeys and satisfy each of your customers.

We hope you enjoy reading it.

[1] kameleoon study
[2] Epsilon study