How are e-commerce research practices changing, and what changes can we expect by 2025? This eighth edition of our observatory identifies the emerging trends and key opportunities to turn these challenges into strategic advantages.
For eight years, the Sensefuel observatory has been analyzing online consumer habits to provide you with strategic insights. The 2025 edition, conducted last January among 1,292 participants from the three largest European markets - France, Germany and the UK - highlights the changing expectations consumers have of e-commerce sites.
Among the key findings is that 59% of consumers now expect e-commerce sites to understand their tastes and preferences and personalize their experience accordingly. But what are the levers to activate to meet this growing demand?
This 2025 edition also explores how the sudden emergence of generative AI will redefine e-commerce in the years to come. Through relevant insights, this report will provide you with the keys to better understanding these transformations and seizing the opportunities they will generate.
What are consumers' expectations of artificial intelligence, and what features do they want most? Our observatory shows that 46% of consumers expect AI to guide them to the perfect product when shopping.
This observatory also provides you with key insights to optimize the customer experience on your ecommerce site. Find out all the answers from over a thousand consumers and draw the right conclusions for your e-commerce strategy by clicking here!