Serie : 7 aspects of customer behaviour that are shaping the new era of ecommerce

Welcome aboard our 7-part series that takes a deep dive into the profound changes that the year 2020 brought to our lives, and whose repercussions continue to be felt in 2024, especially in the field of e-commerce.

As we look back, 2020 remains a defining chapter in our collective history, having disrupted our daily routines and created an ongoing climate of uncertainty. Yet amidst this turmoil, signs of positive change have emerged, propelled by the lightning acceleration of digital transformation within businesses.

This digital revolution has transcended the boundaries of the enterprise to reach consumers themselves, redefining the landscape of e-commerce.

Today, in 2024, the 'post-Covid' consumer is increasingly mature and demanding, demanding a personalised, efficient and ethical shopping experience.

In this series, we take an in-depth look at these new behaviours, backed up by recent figures, in order to decipher the adjustments needed to meet the expectations of this 'next world' consumer.

Join us for an in-depth, forward-looking analysis of the changes taking place in modern e-commerce in 2024, as we navigate through waters that are still turbulent but full of opportunities.

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