Serie : Using search to boost sales in ecommerce. What to look for in an internal search engine

Welcome to our series of 3 episodes dedicated to an essential subject for any online business: the choice of search engine.

Sometimes underestimated, this key component of your e-commerce platform can make all the difference to your customers' shopping experience.

Whether in a physical store or online, consumers' expectations remain the same: to find what they're looking for easily, to discover new offers, and to make satisfying purchases. Just as a sales assistant in a physical store guides customers to the products they are looking for, the internal search engine on your e-commerce site plays a similar role. However, unlike a traditional shop, your online offering can be infinite, which underlines the critical importance of an effective search engine.

In this series, we will explore in depth the reasons why the choice of search engine should not be taken lightly. We will highlight its importance in meeting the diverse needs of consumers, wherever they are in the buying process. Whether it's discovering new product categories, searching for specific items or simply exploring the breadth of your offering, the internal search engine must meet to these expectations.
Join us as we delve into the crucial details of this vital component of modern e-commerce, and discover together how it can help improve your online business.