Sensefuel evolves its identity

The software publisher Sensefuel is unveiling its new brand identity, the culmination of a long-term project aimed at better highlighting its new positioning and the value proposition of its offering.

Specifically, Sensefuel equips brands and retailers with an e-commerce search and product discovery platform powered by advanced Deep Learning technology. Sensefuel creates captivating shopping experiences, tailored to the sensitivities and contexts of each visitor, converting searches into sales. Equipped with the best search, recommendation, and hyper-personalization capabilities, Sensefuel's e-commerce sales engine leverages neural networks to predict each customer's preferences based on their on-site behavior.

The relevance of search and product discovery results is constantly improved, without the need to collect personal data. Sensefuel transforms each search into a hyper-personalized shopping journey that humanizes the experience and converts visitors.

To better highlight these elements and give them more visibility, Sensefuel has revamped its entire communication toolkit, including its website, brand guidelines, and its blog, where valuable information on e-commerce, customer experience, merchandising, hyper-personalization, and search is regularly published.

Stéphane Vendramini, CEO of Sensefuel, said: "Since our founding in 2017, this is the first time we have reworked our identity. This change felt essential to better reflect the company we've become and the platform we now offer. We’ve grown, and the functional scope we provide is now much broader. We position ourselves as a leader in e-commerce search & product discovery in Europe, with over 150 retailers and brands optimizing their conversions and customer experience using our solutions."

This article has been published in various media, including Marketing Numeric, ITespresso, Silicon, and Numeric Tools.