In this episode 5, we will explore the rise of voice technologies and their increasing adoption by consumers. More than ever, consumers are looking to optimize their time and simplify their daily lives through technological tools accessible on their mobile devices.
We will analyze how voice recognition, which is rapidly expanding, has become an essential asset for brands and retailers, and why it is crucial to understand this trend to better meet the expectations of an increasingly demanding and connected audience.
You will discover how companies can leverage these new habits to enhance customer engagement and stand out in a rapidly evolving market.
Shoppers like new technology, especially if it saves them time and they are able to access it on their phone, which they have with them all the time. Voice search is increasingly incorporated into daily life, and it is completely adapted to the multi-tasking way of life of today’s consumer.
5.Customers want to talk more
GROWTH DRIVEN BY MOBILE USAGE
When asked about new technologies that they use for shopping, customers rank voice search first. The use of voice is partly linked to mobile phone use (Google estimates that 20% of requests are already made in voice mode) which has increased significantly during lockdown. Increasingly, users prefer to carry out their actions through voice mode, because voice recognition technologies have made great progress and speaking a request is 4 times faster than typing it. Writing a text message then sending it without touching the device is now child’s play.
VOICE PERMEATES EVERYTHING
Another factor that influences voice are sales assistants such as Google Home or Amazon Echo dot. These have continued to develop during the pandemic, with an expected growth of 30% in 2020, according to ABI Research. TVs, cars and many other electronic devices deploy voice technology to simplify commands. Customers are increasingly using it to save time and because it integrates so easily into their multi-tasking way of life. In the age of social distancing, there is no doubt that uses for voice will continue to develop. These uses are also totally aligned with shopping carried out during micro-moments as previously mentioned, when we reflexively turn to a device.
BEST PRACTICES
It’s entirely in online retailers’ interest to install voice search on their website, whether accessed via PC or mobile. Depending on their sector, they should regard voice-activated assistants as a complementary sales channel.
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