Welcome to our 7-part series dedicated to the e-merchandisers of tomorrow. Artificial Intelligence (AI) and its derivatives - Deep Learning, Machine Learning - are on everyone's lips. Yet very few retailers are really exploiting its potential. More than just a passing fad, these technologies now offer concrete ways of optimizing the shopping experience, maximizing performance and adapting to new consumer expectations.
In this series, we bring you a compendium of best practices and practical applications based on our observations in the field. We have been guided by three observations: the emergence of a common base of best practice among the most successful e-merchants; the acceleration of digital technology, which is redefining buyer behavior; and the central role of AI as an essential ally for e-merchandisers.
In these episodes, find out how to refine your e-commerce strategy, turn your visitors into buyers and harness the power of intelligent technologies to stay competitive.
Ready to decipher the new rules of the game and refine your practices? Dive into these e-merchandising cheat-codes with us!
