Welcome to our 8-episode series, where we explore the meteoric rise of marketplaces and the profound transformation they bring to e-commerce. From La Redoute to Leroy Merlin, and Carrefour in between, e-commerce leaders have crossed the threshold, redefining their model to meet the evolving expectations of both consumers and professional buyers. As marketplaces gain ground, attracting a wider and more diverse audience, they have become an essential part of the landscape.
In these episodes, discover why marketplaces are much more than just an expanded showcase. With innovative models tailored to the specifics of each sector — from non-food products to groceries, and B2B — they are shaking up standards, accelerating digitalization, and opening new growth opportunities. As 50% of European buyers now choose a marketplace directly for their purchases, dive with us into the backstage of this indispensable model, and gain the insights to understand its promises and challenges.
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