--- title: Sensefuel - The Blog | Stéphane Vendramini (2) description: Founder, Sensefuel (2) --- - [English](https://blog.sensefuel.com/en/author/stéphane-vendramini) - [Français](https://blog.sensefuel.com/author/stéphane-vendramini) English Show submenu for translations [![sensefuel-logo](https://blog.sensefuel.com/hubfs/Imported%20sitepage%20images/sensefuel-logo.svg)](https://www.sensefuel.com/en/) - [Product](https://www.sensefuel.com/en/platform/tour) - [Integration](https://www.sensefuel.com/en/deploy/get-started-in-no-time/) - [Pricing](https://www.sensefuel.com/en/products-plans/) - [Use case](https://www.sensefuel.com/en/use-case/) - [Resources](https://www.sensefuel.com/en/resources/) Open main navigation Close main navigation - [Product](https://www.sensefuel.com/en/platform/tour) - [Integration](https://www.sensefuel.com/en/deploy/get-started-in-no-time/) - [Pricing](https://www.sensefuel.com/en/products-plans/) - [Use case](https://www.sensefuel.com/en/use-case/) - [Resources](https://www.sensefuel.com/en/resources/) - - [English](https://blog.sensefuel.com/en/author/stéphane-vendramini) - [Français](https://blog.sensefuel.com/author/stéphane-vendramini) English Show submenu for translations - [Contact](https://info.sensefuel.com/en/request-information-new) [Contact](https://info.sensefuel.com/en/request-information-new?hsLang=en) [Back to the blog](https://blog.sensefuel.com/en) ![Stéphane Vendramini](https://blog.sensefuel.com/hubfs/Photos%20%C3%A9quipe%20pour%20signature/sve2.jpg) # Stéphane Vendramini Founder, Sensefuel [![Segmented personalization vs. hyper-personalization: the real turning point in e-commerce](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-SVE-personnalisation-hyperpersonnalisation.jpg)](https://blog.sensefuel.com/en/segmented-personalization-vs-hyper-personalization-the-real-turning-point-in-e-commerce) ## [Segmented personalization vs. hyper-personalization: the real turning point in e-commerce](https://blog.sensefuel.com/en/segmented-personalization-vs-hyper-personalization-the-real-turning-point-in-e-commerce) May 27, 2025 [Hyperpersonalization](https://blog.sensefuel.com/en/tag/hyperpersonalization) [![Personalized product recommendations: an e-merchandising lever for converting your customers and building loyalty](https://blog.sensefuel.com/hubfs/Pour%20Blog/reco-emerchandising-en.jpg)](https://blog.sensefuel.com/en/recommendation-e-merchandising-conversion-loyalty) ## [Personalized product recommendations: an e-merchandising lever for converting your customers and building loyalty](https://blog.sensefuel.com/en/recommendation-e-merchandising-conversion-loyalty) May 06, 2025 [E-merchandising](https://blog.sensefuel.com/en/tag/e-merchandising) [Product recommendation](https://blog.sensefuel.com/en/tag/product-recommendation) [![Survey of product search habits on e-commerce websites, 2025 edition](https://blog.sensefuel.com/hubfs/Pour%20Blog/observatoire-des-comptements-de-recherche-e-commerce-2025.jpg)](https://blog.sensefuel.com/en/survey-of-product-search-habits-on-e-commerce-websites-2025-edition) ## [Survey of product search habits on e-commerce websites, 2025 edition](https://blog.sensefuel.com/en/survey-of-product-search-habits-on-e-commerce-websites-2025-edition) April 24, 2025 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![An introductory guide to e-merchandising](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-guide-e-merchanding-e-commerce.jpg)](https://blog.sensefuel.com/en/an-introductory-guide-to-e-merchandising) ## [An introductory guide to e-merchandising](https://blog.sensefuel.com/en/an-introductory-guide-to-e-merchandising) March 27, 2025 [E-merchandising](https://blog.sensefuel.com/en/tag/e-merchandising) [![Series : The 7 essential keys to tomorrow’s e-merchandising](https://blog.sensefuel.com/hubfs/Pour%20Blog/cheat-code-serie.jpg)](https://blog.sensefuel.com/en/serie-7-essential-keys-to-tomorrow-s-e-merchandising) ## [Series : The 7 essential keys to tomorrow’s e-merchandising](https://blog.sensefuel.com/en/serie-7-essential-keys-to-tomorrow-s-e-merchandising) February 04, 2025 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Why editorial content should be at the heart of e-commerce strategy](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-editorial-content-en.jpg)](https://blog.sensefuel.com/en/editorial-content-at-the-heart-of-e-commerce-strategy) ## [Why editorial content should be at the heart of e-commerce strategy](https://blog.sensefuel.com/en/editorial-content-at-the-heart-of-e-commerce-strategy) December 03, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Series : making your marketplace a success by delivering on its promises](https://blog.sensefuel.com/hubfs/Pour%20Blog/serie-marketplace.jpg)](https://blog.sensefuel.com/en/serie-making-your-marketplace-a-success) ## [Series : making your marketplace a success by delivering on its promises](https://blog.sensefuel.com/en/serie-making-your-marketplace-a-success) November 06, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![The evolution of retail in 2024: omnichannel becomes a necessity](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-omnicanal-necessite.jpg)](https://blog.sensefuel.com/en/evolution-of-retail-in-2024-omnichannel-becomes-a-necessity) ## [The evolution of retail in 2024: omnichannel becomes a necessity](https://blog.sensefuel.com/en/evolution-of-retail-in-2024-omnichannel-becomes-a-necessity) August 06, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Series : How to help the augmented consumer through the purchase process](https://blog.sensefuel.com/hubfs/Pour%20Blog/la-recherche-un-sujet-1.jpg)](https://blog.sensefuel.com/en/serie-comment-accompagner-dans-l-achat-le-consommateur-augmente) ## [Series : How to help the augmented consumer through the purchase process](https://blog.sensefuel.com/en/serie-comment-accompagner-dans-l-achat-le-consommateur-augmente) August 06, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Series : 7 aspects of customer behaviour that are shaping the new era of ecommerce](https://blog.sensefuel.com/hubfs/Pour%20Blog/serie-7comportements.jpg)](https://blog.sensefuel.com/en/serie-7-aspects-of-customer-behaviour-that-are-shaping-the-new-era-of-ecommerce) ## [Series : 7 aspects of customer behaviour that are shaping the new era of ecommerce](https://blog.sensefuel.com/en/serie-7-aspects-of-customer-behaviour-that-are-shaping-the-new-era-of-ecommerce) July 04, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![How to improve my Shopify internal search engine?](https://blog.sensefuel.com/hubfs/Pour%20Blog/ameliorer-son-moteur-interne-shopify.jpg)](https://blog.sensefuel.com/en/how-to-improve-shopify-search-engine) ## [How to improve my Shopify internal search engine?](https://blog.sensefuel.com/en/how-to-improve-shopify-search-engine) June 24, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) Load more Load More Platform - [A quick tour of the solution](https://www.sensefuel.com/en/platform/tour) - [Why Sensefuel](https://www.sensefuel.com/en/platform/why-sensefuel) - [Exclusive Core AI for eCommerce](https://www.sensefuel.com/en/platform/exclusive-core-ai) - [API & Composable Architecture](https://www.sensefuel.com/en/platform/api-composable-architecture) - [Products & Plans](https://www.sensefuel.com/en/platform/products-plans/) - [Get started in no time](https://www.sensefuel.com/en/platform/get-started-in-no-time) Retail Solutions BY INDUSTRY - [Fashion & Beauty](https://www.sensefuel.com/en/retail-solutions/category/fashion-beauty) - [DIY & Garden](https://www.sensefuel.com/en/retail-solutions/category/diy-home-garden) - [Homeware & Furniture](https://www.sensefuel.com/en/retail-solutions/category/homeware-furniture) - [Consumer Goods](https://www.sensefuel.com/en/retail-solutions/category/Consumer-goods) - [Consumer Electronics and Specialty Goods](https://www.sensefuel.com/en/retail-solutions/category/consumer-electronics-specialty-goods) BY ROLE - [E-commerce and merchandising teams](https://www.sensefuel.com/en/retail-solutions/role/e-commerce-merchandising-teams) - [Developers and IT teams](https://www.sensefuel.com/en/retail-solutions/role/developers-it-teams) - [Parners, Agencies and Integrators](https://www.sensefuel.com/en/retail-solutions/role/agencies-integrators) Customers - [Our customers](https://www.sensefuel.com/en/customers) Resources - [All resources](https://www.sensefuel.com/en/resources) - [Blog](https://blog.sensefuel.com) Company - [About us](https://www.sensefuel.com/en/company) Contact us 5 rue Hergé 59650 Villeneuve d'Ascq [+33 9 72 80 47 27](tel:+33%209%2072%2080%2047%2027) [contact@sensefuel.com](mailto:contact@sensefuel.com) [Follow us on Twitter](https://twitter.com/sensefuel_fr) [Follow us on LinkedIn](https://www.linkedin.com/company/sensefuel/) Legal - [Legal notices](https://www.sensefuel.com/en/legal-notice) - [Privacy Policy](https://www.sensefuel.com/en/privacy-policy) - Manage cookies