--- title: Sensefuel - The Blog | Christophe Malghem description: Co-founder, Sensefuel --- - [English](https://blog.sensefuel.com/en/author/christophe-malghem) - [Français](https://blog.sensefuel.com/author/christophe-malghem) English Show submenu for translations [![sensefuel-logo](https://blog.sensefuel.com/hubfs/Imported%20sitepage%20images/sensefuel-logo.svg)](https://www.sensefuel.com/en/) - [Product](https://www.sensefuel.com/en/platform/tour) - [Integration](https://www.sensefuel.com/en/deploy/get-started-in-no-time/) - [Pricing](https://www.sensefuel.com/en/products-plans/) - [Use case](https://www.sensefuel.com/en/use-case/) - [Resources](https://www.sensefuel.com/en/resources/) Open main navigation Close main navigation - [Product](https://www.sensefuel.com/en/platform/tour) - [Integration](https://www.sensefuel.com/en/deploy/get-started-in-no-time/) - [Pricing](https://www.sensefuel.com/en/products-plans/) - [Use case](https://www.sensefuel.com/en/use-case/) - [Resources](https://www.sensefuel.com/en/resources/) - - [English](https://blog.sensefuel.com/en/author/christophe-malghem) - [Français](https://blog.sensefuel.com/author/christophe-malghem) English Show submenu for translations - [Contact](https://info.sensefuel.com/en/request-information-new) [Contact](https://info.sensefuel.com/en/request-information-new?hsLang=en) [Back to the blog](https://blog.sensefuel.com/en) ![Christophe Malghem](https://blog.sensefuel.com/hubfs/Pour%20Blog%20(illustrations%20et%20photos)/avatar-christophe.jpg) # Christophe Malghem Co-founder, Sensefuel [![Aligning B2B Experience with B2C Standards: How to deliver a seamless online purchase](https://blog.sensefuel.com/hubfs/Pour%20Blog/CMA-AE-e-commerce-b-to-b.jpg)](https://blog.sensefuel.com/en/aligning-b2b-experience-with-b2c-standards-how-to-deliver-a-seamless-online-purchase) ## [Aligning B2B Experience with B2C Standards: How to deliver a seamless online purchase](https://blog.sensefuel.com/en/aligning-b2b-experience-with-b2c-standards-how-to-deliver-a-seamless-online-purchase) February 04, 2025 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Holiday Season: How e-retailers can turn traffic peaks into sales](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-CMA-fetes-fin-annee.jpg)](https://blog.sensefuel.com/en/holiday-season-turn-traffic-peaks-into-sales) ## [Holiday Season: How e-retailers can turn traffic peaks into sales](https://blog.sensefuel.com/en/holiday-season-turn-traffic-peaks-into-sales) November 06, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Retail media: the underlying trend in e-commerce](https://blog.sensefuel.com/hubfs/Pour%20Blog/e-commerce-retail-media.jpg)](https://blog.sensefuel.com/en/retail-media-the-underlying-trend-in-e-commerce) ## [Retail media: the underlying trend in e-commerce](https://blog.sensefuel.com/en/retail-media-the-underlying-trend-in-e-commerce) November 05, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [![Three arguments to convince you to invest in an e-commerce search solution](https://blog.sensefuel.com/hubfs/Pour%20Blog/-raisons-investir-solution-recherche.jpg)](https://blog.sensefuel.com/en/trois-arguments-pour-vous-convaincre-dinvestir-dans-une-solution-de-recherche-e-commerce) ## [Three arguments to convince you to invest in an e-commerce search solution](https://blog.sensefuel.com/en/trois-arguments-pour-vous-convaincre-dinvestir-dans-une-solution-de-recherche-e-commerce) July 04, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) [e-commerce search](https://blog.sensefuel.com/en/tag/e-commerce-search) [![The necessary transformation of Retail](https://blog.sensefuel.com/hubfs/Pour%20Blog/AE-mutation-retail.jpg)](https://blog.sensefuel.com/en/the-necessary-transformation-of-retail) ## [The necessary transformation of Retail](https://blog.sensefuel.com/en/the-necessary-transformation-of-retail) April 24, 2024 [E-commerce / Retail](https://blog.sensefuel.com/en/tag/e-commerce-retail) Load more Load More Platform - [A quick tour of the solution](https://www.sensefuel.com/en/platform/tour) - [Why Sensefuel](https://www.sensefuel.com/en/platform/why-sensefuel) - [Exclusive Core AI for eCommerce](https://www.sensefuel.com/en/platform/exclusive-core-ai) - [API & Composable Architecture](https://www.sensefuel.com/en/platform/api-composable-architecture) - [Products & Plans](https://www.sensefuel.com/en/platform/products-plans/) - [Get started in no time](https://www.sensefuel.com/en/platform/get-started-in-no-time) Retail Solutions BY INDUSTRY - [Fashion & Beauty](https://www.sensefuel.com/en/retail-solutions/category/fashion-beauty) - [DIY & Garden](https://www.sensefuel.com/en/retail-solutions/category/diy-home-garden) - [Homeware & Furniture](https://www.sensefuel.com/en/retail-solutions/category/homeware-furniture) - [Consumer Goods](https://www.sensefuel.com/en/retail-solutions/category/Consumer-goods) - [Consumer Electronics and Specialty Goods](https://www.sensefuel.com/en/retail-solutions/category/consumer-electronics-specialty-goods) BY ROLE - [E-commerce and merchandising teams](https://www.sensefuel.com/en/retail-solutions/role/e-commerce-merchandising-teams) - [Developers and IT teams](https://www.sensefuel.com/en/retail-solutions/role/developers-it-teams) - [Parners, Agencies and Integrators](https://www.sensefuel.com/en/retail-solutions/role/agencies-integrators) Customers - [Our customers](https://www.sensefuel.com/en/customers) Resources - [All resources](https://www.sensefuel.com/en/resources) - [Blog](https://blog.sensefuel.com) Company - [About us](https://www.sensefuel.com/en/company) Contact us 5 rue Hergé 59650 Villeneuve d'Ascq [+33 9 72 80 47 27](tel:+33%209%2072%2080%2047%2027) [contact@sensefuel.com](mailto:contact@sensefuel.com) [Follow us on Twitter](https://twitter.com/sensefuel_fr) [Follow us on LinkedIn](https://www.linkedin.com/company/sensefuel/) Legal - [Legal notices](https://www.sensefuel.com/en/legal-notice) - [Privacy Policy](https://www.sensefuel.com/en/privacy-policy) - Manage cookies